Storyboard cnbc tv18

Storyboard a show which comes in cnbc tv18. the show started in 2001 in cnbc awaaz.the aim of the show is to reach the information to the common man.
The plan was to make storyboard a platform that captures all the consumer conversations about the brand and marketing.

The episode which i have taken was the interview of MR JOHN HUNT who is the creative director of TBWA(an advertising agency worldwide). storyboard editor MR ANANT RANGASWAMI had talk with MR HUNT.

1- HOW THE ADVERTISING WORLD DEVELOPING NOW-A-DAYS?
John thinks that advertising is in a state of transition.but the change is not fundamental. challangar brands have to face the challanges everywhere wheather it is INDIA or AFRICA. if we don’t grow we have to find a way or we have to change.

2- VISIBLE SHOP IS BEING COMPETING WITH A TEXT SHOP,FACEBOOK,TWEETER ETC.. HOW DO YOU SEE THE DEVELOPMENT?
we do have the fragmentation of the market but a client still needs the center of the brand. they need global operation that understand where the brand stand. at the end client needs comfort. they stuck on the organizing principle of the brand and they want to move forward on that.

3-IS THE MARKETER LOOKING FOR THE LONG TERM FOR COMPANY OR NOT?
often the system has been reset. what can we do to balance the brand?agencies need to workout.they have to be much more flexible.

4-SPEED SEEMS TO BE MORE IMPORTANT. HOW DO YOU ACT TO THAT?
we have to find a way between speed and some arc which is little bit longer in terms of brand building. brand building takes little bit longer. the work suffers when speed comes.john relates it to cricket , ten fifteen years ago matches used to happen five or six days.

5-TECHNOLOGY OVERCOMES THE CREATIVE IDEA. WHAT DO YOU THINK ABOUT IT?
the clients are mesmorized by what the new system can do?it looks wow when i reach more people in a new way than before but if not than it requires more thought.often the brand get fragmented by the technology.the technology is fantastic nothing wrong in that but it needs to serve the purpose. somehow we need to join the dots.the central idea behind brand can not be spoiled.

what is the purpose of technology and how do you measure success with it.sometimes clients be happy by the hits of people like wow we had 1.7 billion hits,we get into the numbers but no what is the difference between the people who are just passing through and who are actually getting angaged into it.

so thus MR JOHN HUNT TALKS ABOUT THE WHOLE ADVERTISING WORLD WITH STORYBOARD CNBC TV18.

Thus spoke Gandhi…

Vision by Mahatma Gandhi on the world of Industrialization is attached hereby with a word file. Must read. Industrialization is

‘Rashomon’ My Interpretation

Kurosawa was born in 1910, to a family of samurai warriors. In 1936 he entered the cinema industry after an unsuccessful career as a painter. He worked as a scriptwriter and assistant director before directing the first of his 57 films, Drunken Angels, in 1943. Rashomon is widely considered to be his finest film and is often found in the lists of the greatest movies of all time. Rashomon is about the court proceedings relating to a murder of samurai told in flashback. A bandit, Tajômaru is accused for murdering a samurai and raping his wife in the forest. Each of the three people involved tell the court a different, contradictory story, the dead man via a spiritual medium. A fourth witness amaze the audience by telling another different story which he claims to be true. Is not just a matter of the witnesses being contradictory, the bandit, the samurai and the samurai’s wife each claim to have committed the murderous act themselves, the samurai by suicide. The film therefore turns on its idea of the cameras used as the master-story-teller and uses it to suggest that ‘lying is natural for all of us’. The ‘Rashomon Effect’ that is the use of multiple perspectives on a single event can now be seen in films all over the world. Some of the 20th Century’s greatest directors took inspiration Kurosawa’s work, including Steven Spielberg, Martin Scorsese, Werner Herzog and Bernardo Bertolucci.

Indian Classical Music

Indian classical music is a spiritual experience. Its one kind of meditation. When you practice music, when you do riyaaz, you meditate. There’s a science in Indian classical music.

Indian classical music is derived from Samveda. After a long time, classical music developed separately in two different regions, North India and South India. North Indian classical music is know as Hindustani Classical and South Indian Classical music is known as Karnatik Classical. Classical music is based on “Raga”.

 

There are different types of “गायन शैली” in Hindustani classical music. (There’s a difference between “गायन शैली” and “राग”) In those types ‘Dhruvpad’ is the oldest ‘गायन शैली’

An artist, who reached at distinguished level of achievement in classical music is to be awarded titles of respect. Muslim artists are usually referred as ‘Ustaad’ and Hindu artists are usually referred as ‘Pandit’.

Ustaad Zakir Hussain

 

Personal Profile (Personal Biography)
Date of Birth:  9 March 1951
Birth Place:  Mumbai, Maharashtra
Zodiac Sign: Pisces
Religion: Muslim
Marital Status: Married

Family Background
Father’s Name: Ustad Alla Rakha
Mother’s Name: Bavi Begum
Brother : Taufiq Qureshi and Fazal Qureshi
Wife : Antonia Minnecola
Daughters : Anisa Qureshi, Isabella Qureshi

Education

• Schooling from St. Michael’s High School in Mahim
• Graduation from St Xaviers, Mumbai.

Interesting Facts About Zakir Hussain

• Zakir Hussain is the youngest percussionist to be awarded civillian honors from Indian goverment.
• Zakir Hussain is widely considered as the chief architect of the contemporary world music movement.
• His father Ustad Allarakha was himself an established tabla player.

Most Famous Albums

• Shakti (1975 Columbia)
• A Handful of Beauty (1976 Columbia)
• Saturday Night in Bombay (2001 Universal Records)
• Rolling Thunder
• The Melody of Rhythm

Who is Zakir Hussain
Zakir Hussain is a classical tabla virtuoso and the most famous tabla player in India today. His contribution in the field of percussion and in the music world at large is highly appreciated. Zakir Hussain was a child prodigy and started touring by the age of twelve. He came to the United States in 1970 and started his international career. Zakir Hussain has had the opportunity to perform with many talented musicians not just in India but also all over the world. He became a famous international phenomenon. Zakir Hussain married an Italian-American Kathak Dancer, Antonia Minnecola and is blessed with two daughters. He teaches Tabla to advanced students in both San Francisco and Mumbai.

Career
Zakir Hussain began his international career from United States in 1970. The exceptional career includes more than 150 concert dates a year. Hussain is a founding member of Bill Laswell’s ‘World Music Supergroup’ Tabla Beat Science. In 1992, he founded Moment Records, which features original collaborations in the field of contemporary world music, as well as live concert performances by great masters of the Indian classical music. Moment Records’ 2006 released Golden Strings of the Sarode, with Aashish Khan and Zakir Hussain, was nominated for a Grammy Award for Best Traditional World Music Album category for that year. Zakhir Hussain also released his first solo album “Making Music” in the year 1987, which was proclaimed to be one of the most inspired East-West fusion albums ever.

Hussain also starred in the Merchant Ivory Film Heat and Dust in 1983, for which he also composed the score. He composed, performed and acted as Indian music advisor for the film Vanaprastham, which won awards at 2000 Istanbul International Film Festival (Turkey), 2000 Bombay International Film Festival (India), and 2000 National Film Awards (India). He has composed soundtracks for several movies, most notably In Custody and The Mystic Masseur by Ismail Merchant, and has played tabla on the soundtracks of Francis Coppola’s Apocalypse Now, Bernardo Bertolucci’s Little Buddha, and other films.

He starred in several films specifically showcasing his musical performance both solo and with different bands, including the 1998 documentary “Zakir and His Friends”, and the documentary “The Speaking Hand: Zakir Hussain and the Art of the Indian Drum” (2003 Sumantra Ghosal). He also performs in the DVDs The Rhythm Devils Concert Experience (2008), and The Way of Beauty (2006) with the band Remember Shakti.

Awards and Honors

• Zakir Hyssain has been facilitated with highest civillian orders of India like Padma Shri in 1988 and Padma Bhushan in 2002.
• Awarded the Indo-American Award in 1990 in recognition for his outstanding cultural contribution to relations between the United States and India.
• Presented with the Sangeet Natak Akademi Award in 1991 by the President of India.
• In 1992 Planet Drum, an album co-created and produced by Hussain and Mickey Hart, was awarded the first-ever Grammy for Best World Music Album, the Downbeat Critics’ Poll for Best World Beat Album and the NARM Indie Best Seller Award for a World Music Recording.
• Recipient of the 1999 National Heritage Fellowship, the United States’ most prestigious honor for a master in the traditional arts.
• Named an Old Dominion Fellow by the Humanities Council at Princeton University.
• Recipient of the prestigious Kalidas Samman in 2006 from the government of Madhya Pradesh.
• Golden Strings of the Sarode with Aashish Khan and Zakir Hussain was nominated for a Grammy in the Best Traditional World Music Album category in 2006.
• In 2007, readers’ polls from both Modern Drummer and Drum magazines named Zakir Hussain Best World Music and Best World Beat Drummer respectively.
• On 8 February, 2009 for 51st Grammy Awards, Zakir Hussain won the Grammy in the Contemporary World Music Album category for his collaborative album “Global Drum Project” along with Mickey Hart, Sikiru Adepoju & Giovanni Hidalgo

 

Ustad Zakir Hussain – The Speaking Hand (The entire documentary)

 

GUSTAV MAHLER

HIS EARLY LIFE

• Born on 7th July, 1860.
• He had 14 Siblings.
• At the age of 4, He began singing and composing on the accordion and piano.

HIS INFLUENCES

• • A life so full of tragic events clearly had a major influence on much of Mahler’s output, though there is also much in his music which expresses joy and hope.
  • As a child, Mahler was exposed to many musical influences including military music in a local barracks, folk music of various forms at various events, local musicians playing in his father’s tavern and Jewish bands. Although his family were Jewish he was a chorister in a Catholic Church where he also learned piano from the choir master.
  • Mahler has clearly been influenced by a number of other composers such as Beethoven for his large-scale symphonic construction.
• MUSICAL CAREER
• • Although always interested in composing, and having composed a number of works before the age of 20 (most now lost), he pursued a successful career as an opera conductor, including posts at Kassel, Prague, Budapest, Hamburg, Leipzig, Vienna, and latterly regular visits to New York. His hugely successful Vienna post made him toured Europe this made him well known.
• HIS STYLE
• • Mahler concentrate on composing, and sounds invoking nature in various ways can be found in many of his works including birdcalls, hunting horns and cowbells. He also used a variety of military and band music styles which young Mahler picked up from the local barracks and his father’s tavern.
  • He produced large-scale dramatic works with enormous contrasts in sounds and moods, and has been quoted as saying that his music is “about life”.
• • Mahler’s music can certainly have much going on simultaneously at various levels, sometimes making it complex and difficult to understand on first hearing but the persistent listener is amply rewarded with some of the most sublime music ever written.
• HIS BELIEVES
  • • Mahler was a firm believer that in order to truly appreciate life, one has to suffer its worst aspects.
    • Still his rather dim view of life has produced some incredible music.
    • Inspired by the breakdown of a many relationship.
• SYMPHONIES
• • Symphonies are an elaborate musical composition for full orchestra or one can say it is a continuous harmony.
  • Difficult to understand.
  • Large Symphonies have parts which are called movements.
  • Symphony 2 is a good option to start. – (The Resurrection)
  • Symphony is about life,death and rebirth.
  • Death shriek – horrifying orchestral crash.
  • Final line “Die I shall, so as to live!”

SOURCS,: www.mfiles.co.uk    ,www.classicfm.com   ,www.biography.com  ,www.bbc.com

MIT TRIVEDI A-1114
POOJA RAYJADA B-5014

JAY PATEL A-1814

 

 

MAQBOOL FIDA HUSAIN

 

Born: 17 Sept, 1915 at Pandharpur, Maharastra.

Died: 9 June, 2011, in London.

Early Life

Born in 1915, MF Husain came from a traditional Muslim background. He was born in Pandharpur, Bombay Presidency in British India. His mother, Zunaib died when he was one and a half years old. Thereafter, his father, Fida remarried a girl named Shireen and shifted to Indore. Husain was extremely close to his grandfather, from whom he drew his major inspiration. Unfortunately, his grandfather could not accompany him for long as he passed away when Husain was just 6. Husain’s formal education began at Sidhpur in Gujarat where he underwent 2 years of rigorous training in Indian religions. From here, he was transferred to an Islamic boarding school, Darul Talaba in Baroda. However, owing to his miserable performance, his father apprenticed him to a tailor and later to a draughtsman, hoping that he would pick up a profession. Interestingly, his father was very supportive towards his love for art. Seeing his possession and passion for art, he even gifted him an Agfa box camera. When Husain was just 16, his father rented a room in the neighboring house where Husain could paint in complete privacy. He gained interest in English literature, courtesy his neighbor, Yavar, from where he started reading Shakespeare, John Ruskin, and books on British painters.

Early Career Life

In 1935, Husain moved to Mumbai for the first time at the age of 20 and took admission in J.J. School of Arts. He earned his living by painting cinema hoardings and whenever he managed to save some money, he used to travel to Baroda, Surat, and Ahmedabad to paint landscapes. Since painting hoardings did not give him much of an earning, he tried his luck in other jobs. Amongst them, working at the toy factory proved to be the best paying job, where he was engaged in designing and building fretwork toys. After struggling and experiencing hardships for years in Mumbai, Husain finally received recognition in the late 1940s. Though in 1944, he received an offer from Fantasy for designing children’s furniture and later in 1947 from Kamdars, a famous design company, his initial love remained painting.

Career as a Painter

In 1947, Husain’s painting ‘Sunhera Sansaar’ was exhibited at Bombay Art Society for the first time. The same year saw India’s independence, after which, he decided to stay back in India. Soon after, Progressive Artists’ Group (PAG) was formed by the artist Francis Newton Souza. Husain was amongst the early members and became the secretary of the group in 1949. This was just the first step towards the historic success that Husain went on to make later on. His first solo exhibition was held in Zurich in 1952, followed by a series of successful exhibitions across Europe and US. In 1971, he was sent a special invitation along with the legendary Pablo Picasso at the Sao Paulo Biennial. He was nominated at the Rajya Sabha for a term in 1986.

Career as a Filmmaker

Besides earning the title of the most eminent and highest paid Indian painter, Husain also tried his hand at film direction. His first film ‘Through the Eyes of a Painter’ produced in 1967 was victorious in bagging the Golden Bear at the Berlin Film Festival. Husain was so obsessed with the stunning Bollywood actress Madhuri Dixit that he considered her as his muse. He even went ahead to make a film with her, titled ‘Gaja Gamini’ in 2000. Besides, Dixit remained the subject of his numerous paintings, which he titled ‘Fida’. Apart from Dixit, Husain also made a film titled ‘Meenaxi: A Tale of Three Cities’ with Tabu, another Bollywood artiste, in 2004. Amrita Rao and Anushka Sharma are couple of other Bollywood actress who had cast a charm on Husain.

Controversies

Husain was not just renowned for his exemplary paintings and portrayal of human figures, but he was also the center of controversies. His nude portraits of Hindu gods and goddesses or in an allegedly sexual manner captured a lot of eyeballs but all for the wrong reasons. Although the paintings were created in 1970, they did not become an issue till 1996, until they were published in a Hindi monthly magazine, Vichar Mimansa. The very instant response resulted in eight criminal complaints against Husain on the pretext of promoting enmity between Hindu goddesses, Durga and Saraswati, which was dismissed by Delhi High Court. Later in 1998, Hindu groups, like Bajrang Dal attacked his house and destroyed his paintings. The extent of the protests was such intense that his exhibition due in London was called off. In 2004, after the release of his film ‘Meenaxi: A Tale of Three Cities’ starring Tabu, he was objected by some Muslim organizations for using words directly from the Holy Quran in the Qawwali song ‘Noor-un-Ala-Noor’. As a result, the movie was removed from cinema halls, just a day after its release. The complaint, lodged by the All-India Ulema Council, was supported by other Muslim organizations, such as the Milli Council, All-India Muslim Council, Raza Academy, Jamiat-ul-Ulema-e-Hind, and Jamat-e-Islami. Yet again in February 2006, Husain again became the talk of the town when he again painted Bharatmata (Mother India) as a nude woman across the map of India with different Indian state names on various parts of the body. This nude portrayal was highly objected by Hindu Jagriti Samiti and Vishva Hindu Parishad, which resulted in the issue of a non-bailable warrant. Although Husain apologized and withdrew the painting from the auction, the painting was published on his official website. He left India in 2006 and went on a self-imposed exile, settling in Dubai. Later in 2010, he was offered the citizenship of Qatar, which he readily agreed. Thereafter, he had divided his time between homes in Qatar and London.

Cubism

Highly influential visual arts style of the 20th century that was created principally by the artists Pablo Picasso and Georges Braque in Paris between 1907 and 1914. The Cubist style emphasized the flat, two-dimensional surface of the picture plane, rejecting the traditional techniques of perspective, foreshortening, modeling, and chiaroscuro, and refuting time-honoured theories that art should imitate nature. Cubist painters were not bound to copying form, texture, colour, and space; instead, they presented a new reality in paintings that depicted radically fragmented objects.

Progressive Artists’ Group

Founded by Francis Paulo Souza a group of young artists who wished to break with the  conservative nationalist traditions established by the Bengal school of art and to encourage a more modern, western influence to create a avant-garde Indian Art, engaged at an international level. This group wanted to experiment new art forms. Husain was invited to be a founder member of this group for his painting Sunhera Sansar.

Hussain on Time Line

1915: Born in Pandharpur, Bombay Presidency, British India

1935: Came to Bombay and joined JJ School of Arts

1941: Married Fazila on March 11

1947: Sunhera Sansaar’ exhibited at Bombay Art Society for the first time

1947: Joined Progressive Arts’ Group (PAG)

1949: Became secretary of PAG

1952: First solo exhibition held in Zurich

1955: Honored with Padma Shree Award

1967: First film ‘Through the Eyes of a Painter’ won a Golden Bear

1971: Invited at the Sao Paulo Biennial, along with Pablo Picasso

1973: Awarded the Padma Bhushan 1986: Nominated to the Rajya Sabha

1991: Bestowed with Padma Vibhushan

1996: Accused of portraying Hindu deities nude in allegedly sexual manner

2000: ‘Gaja Gamini’, featuring his muse Madhuri Dixit, was released

2004: ‘Meenaxi: A City of Three Cities’ was released

2006: Charged with depicting Mother India as a nude woman

2006: Went on a self-imposed exile to Dubai

2008: ‘Battle of Ganga and Jamuna: Mahabharata 12’ successfully fetched $ 1.6 million

2008: Conferred upon with Raja Ravi Verma Award by the Government of Kerala

2010: Accepted Qatar citizenship

2011: Died on June 9 due to a heart attack in London, England

2011: Buried at Brookwood Cemetery

Paintings

Sources

• culutureindia.com
• artasiapacific.com
• pdf on The Art Of Maqbool Fida Husain by Raina Gangwal for dgm6105 – visual communication foundations – final project

RASHOMON

The film depicts the rape of a woman and murder of her husband in the stories of 4 witnesses. The film illustrates how four different people can depict the same event in completely different ways. Each witness has their own reputation to protect. Each story includes a rape and a murder- but each story shows differing methods and motives. The witnesses are first, bandit Tajmaru, second, samurai’s wife, third, dead samurai (he kept his say through a medium, his wife.), and fourth, the woodcutter.

Here the wife was portrayed by the bandit as a “goddess.” It was her beauty that caused him to perform the actions he did. Throughout the series of event she was portrayed in several ways. At first the bandit’s story described her as fierce and unexpected, but corruptible. Then she was considered thoughtless and weak, but unreliable due to unfaithfulness to her husband and inability to finish her story. Finally, the husband’s story portrayed her as treasonous and corrupting.

All the three stories described the wife in a stereotypical feminine manner. She was always crying and weak, but strong in reasoning. The cause of the situation was her beauty and she escalated events to what they became. Her husband did not need to die in any story, but her addition to the conflict inspired the tragic events.

Her story, as well as others, was made-up to maintain reputation.. So in order to prevent her reputation being stained sleeping around, she told a lie to correct the situation.

The priest was the one who had strong faith in man. His hope for mankind began to decrease after hearing the series of events that led to the husband’s death. He was hoping to find reason in the story but could not. His faith in humanity was only strengthened by the woodcutter’s acceptance of the abandoned child. Although he probably accepted the responsibility due to guilt, his decency restored the priest from his shock of the evil events that occurred. This was not a major character in the movie, but represented the order or morality and forgiveness to a degree.

Now, the wife lacked comfort and safety so she was in need for protection. She was provoked into a bitter disgrace when her husband refused to protect her from Tajmaru. She wanted to be loved, either by her husband or by the bandit, but they must fight for her love.

The wife is plain greedy and selfish to her and her husband. Even though she already has a man that will take care of her she wants something more than that. She wants to have someone (Tajmaru), who’s supposed to be dangerous. She does not think of anything else when both men start to turn on her. She lies to get herself out of the situation and made both men fight again. In every story it shows that the wife wants to kill her husband in one way or another just to try to get out of her situation. She is believed to have done many things unconsciously. She has given into sexual relations with the bandit as told in one story. In almost all of the stories she has been lying. But here the wife has to be obedient to the bandit in order to free his husband as bandit was in power.

In relation to what we have learned about Gestalt is clearly shown here that we cannot merely accept anything as a part of a whole. What must be done is to question our senses continuously. We fully cannot accept any one person’s account because it is a part of a whole truth. We must analyze what is said by the witness, seen by their behavior, etc. taking all things into account (all parts of the whole) then and then can we come to our individual perceived truth.

The crux of this story is that mankind will lie to protect their self-interest by deceiving and lying. Even in the face of pure greed and selfishness there is hope for mankind. The adoption of a helpless baby by the ashamed woodcutter demonstrates this.

SHYAM BENEGAL

SHYAM BENEGAL

He was born on 14th december in hyderabad.His father was a professional photographer.He was graduated with economics from nizam collage. His cousin GURU DUTT was also a film maker.Dutt’s first film was under devanand’s “NAVKETAN INTERNATIONAL FILM”.Film’s name was BAZZI. Benegal highly influenced by his cousin guru dutt. benegal started his career in 1959 in mumbai.He started his career as a copywriter in an advertising agency called LINTAS ADVERTISING.During this he made his 1st documentary in gujarati “GHAR BETHA GANGA”
-He served as chairman of FILM INSTITUTE OF INDIA ( now film & television of india (FTOI)) between 1980 to 1983 and 1989 to 1992.
-He made his 1st film ANKUR in 1973.
-His common theme in early movies was class conflict in rural india.
-He was the founder of movement of realistic and isssue based film making.
-His movies
ANKUR -1973
NISHANT -1975
MANTHAN -1977
BHUMIKA -1978
JUNOON -1979
AROHAN -1982
KALYUG -1982
TRIKAAL -1986
SURAJ KA
SATVAN GHODA -1993
MAMMO -1995
SARDARI BEGUM -1997
SAMAR -1999
ZUBEIDA -2001
WELCOME TO
SAJJANPUR -2002
WELL DONE ABBA-2010

-His awards

-PADMA SHREE -1976
-STATE PRIZE U.S.S.R -1985
-PADMA BHUSAN -1991
-INDIRA GANDHI NATIONAL
INTEGRATION AWARD -2004
-DADA SAHEB PALKHE
AWARD FOR LIFETIME
ACHIEVEMENT -2005
-DOCTORATE OF LETTERS
(D. LIT.)(from jamia
milia uni.) -2007
-DOCTORATE OF LETTERS
(D. LIT.)(from calcutta
uni.) -2012

GUSTAV MAHLER